GFF and Guyana Beverages Inc. recommit partnership for Kool Kidz Festival

The Guyana Football Federation (GFF) and Guyana Beverages Inc. (GBI) have successfully launched the annual Kool Kidz Festival, a grassroots football programme designed to inspire the next generation of Guyanese footballers.

The festival, which began on Friday, August 22, at the GFF National Training Centre in Providence, has already attracted over 100 children daily.

The event continues on August 29 and 30.

Aimed at children aged 7 to 11, the programme provides an enjoyable introduction to football through small-sided 3v3 and 5v5 matches.

These games are designed to foster creativity, teamwork, and freedom of expression in a safe and supportive environment.

The young players are guided by local club and community coaches, as well as members of the national coaching pool.

GFF Technical Director Bryan Joseph emphasised the programme’s significance beyond just sport.

“The Kool Kidz grassroots festival is more than just a celebration of football—it’s a gateway to a lifelong passion,” he said.

“With over 100 children engaging daily, we’re laying the foundation for participation, joy, and early development structures that help every child fall in love with the beautiful game.”

Joseph also extended his gratitude to the coaches and parents who have travelled from as far as Berbice and the Upper East Coast to support the event, acknowledging their commitment as a vital part of the festival’s success.

GBI General Manager Samuel Arjoon reaffirmed the company’s commitment to grassroots sport.

“Sports play a vital role in developing not only physical skills but also life skills like teamwork, discipline, and confidence,” he noted.

“At Guyana Beverages Inc., we are proud to support the Kool Kidz Summer Festival as it provides a meaningful platform for our youth to grow, thrive, and enjoy the benefits of an active lifestyle.”