‘From Creatives to Commerce’ Forum highlights importance of Guyana’s Orange Economy

The spotlight was placed on Guyana’s creative sector on Wednesday evening as industry leaders, artists and business stakeholders gathered at the World Trade Center Georgetown for the Orange Economy Forum, “From Creatives to Commerce”.

The forum examined how creativity can be transformed into viable enterprise, with discussions centered on strengthening the commercial framework of the creative industries and enabling professionals to build sustainable livelihoods while contributing to national development.

Participants underscored that the development of creativity depends fundamentally on freedom and space; conditions that foster innovation, prosperity and artistic enrichment. Guyana’s “orange economy” encompasses the country’s cultural expressions, including dance, visual art, cuisine, performance, fashion and music.

Minister of Culture, Youth and Sport, Charles Ramson Jr., in his address, reflected on the historical role of culture and creativity in shaping civilizations and driving societal progress.

“Everything that we enjoy today, from the life that we all lead as well as over the years that we have transitioned, has been a function and a by-product of creativity,” Minister Ramson stated.

Chairman of the World Trade Center Georgetown, Komal Samaroo, highlighted the importance of strengthening Guyana’s global identity. He noted that understanding international markets and standards is critical to effectively presenting Guyana’s cultural products to the world.

Award-winning expert in smart and connected communities, Rhonda Binda, echoed similar sentiments, emphasising that tourism, art and culture represent some of the most sustainable pathways for economic stimulation.

“Tourism, art and culture ultimately is one of the best and most sustainable ways to stimulate an economy, and it is from that unique Guyanese culture that the orange economy rises,” Binda stated.

She further stressed the importance of integrating arts education at the primary and secondary school levels, noting that early exposure can cultivate talent, build professional networks and create platforms for artists to access industry opportunities.

The forum formed part of broader efforts to position Guyana’s creative industries as a strategic pillar of economic diversification, reinforcing the role of culture not only as a symbol of identity but as a driver of commerce and sustainable growth.