BYD is Official Car Sponsor of CPL 2026

BYD, a global leader in new energy vehicles, is proud to announce its partnership as the Official Car Sponsor of the Republic Bank Caribbean Premier League (CPL) 2026. This milestone marks a significant step in strengthening BYD’s presence across the Caribbean, aligning the brand with one of the region’s most celebrated sporting events.

The CPL tournament will take place across eight countries in 2026, including key BYD markets of Jamaica, Trinidad and Tobago, Guyana, Barbados, Antigua and Barbuda, and St. Lucia. Through this partnership, BYD aims to integrate innovation, sustainability, and cultural relevance into a unified regional campaign.

Leveraging the passion and energy of cricket, BYD will roll out a series of high-impact activations, including stadium displays, interactive fan experiences, vehicle showcases, and digital campaigns. These initiatives are designed to not only enhance brand visibility but also drive meaningful engagement and lead generation across all participating markets.

A key highlight of the campaign will be the “Wrap the Future: BYD x CPL Design Challenge”, inviting creatives across the Caribbean to design custom vehicle wraps inspired by cricket, Caribbean culture, and the future of mobility. Winning designs will be brought to life on BYD vehicles and showcased during CPL matches, road activations, and digital campaigns.

The partnership will also feature dealership-based activations, including CPL viewing parties, test drive campaigns, and exclusive fan experiences. These initiatives will create multiple touchpoints for customers to engage with BYD’s innovative vehicle lineup while connecting with the excitement of the CPL tournament.

Through this collaboration, BYD continues to reinforce its commitment to sustainable mobility while embedding itself within the cultural fabric of the Caribbean. The CPL platform provides a unique opportunity to connect with communities, inspire creativity, and drive both brand awareness and commercial growth.

ATL Automotive and its regional teams will work closely with BYD to execute this campaign, ensuring consistency, scale, and impactful delivery across all markets.

Stephen Hector, Group Strategic Marketing and Digital Growth Director of ATL Automotive, said: “We are delighted to continue our partnership with the Caribbean Premier League for a second consecutive year. Cricket remains one of the Caribbean’s greatest passions, and for BYD, this partnership creates a unique opportunity to connect with audiences through a platform that blends innovation, entertainment, energy, and community spirit.

As a global leader in electric mobility, BYD is proud to align with one of the region’s most dynamic sporting properties, reinforcing our commitment to smarter and more sustainable transportation while engaging fans across the Caribbean in meaningful ways.

This partnership is a natural fit for BYD as a brand built on innovation and forward-thinking mobility, and we are excited about the opportunities this season will bring both on and off the field.” 

Dr. Tara Wilkinson-McLean, Head of Partnerships, Caribbean Premier League, said: “We are delighted to welcome BYD back as the Official Car Partner of the Republic Bank Caribbean Premier League for the 2026 season. BYD’s commitment to innovation, sustainability and community engagement aligns perfectly with the values of the CPL and our vision for the continued growth of the tournament across the Caribbean.

“The partnership goes beyond traditional sponsorship, creating exciting opportunities for fans to engage with the brand through unique activations, experiences and initiatives such as the ‘Wrap the Future’ design challenge. We look forward to working closely with BYD and ATL Automotive to deliver a memorable campaign that celebrates both Caribbean cricket and the future of mobility.”